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Marketing to Online Communities: Lessons from Early Adopters

Jeff Bates (SourceForge, Inc)
Social Network: CrowdVineUse CrowdVine to schedule, evaluate and network around this session

For over a decade, Slashdot has provided a place for technophiles to submit news stories and user-generated summaries, and discuss and rate the content submitted by others. With over 1.5 million unique visitors each month, Slashdot has a loyal constituency and deep knowledge of how a community reacts to branding, commercialization, and advertising.

Jeff Bates, executive editor of Slashdot and vice president of editorial operations of Slashdot parent company SourceForge, will discuss the lessons that can be learned from Slashdot, sharing data points and anecdotes about how to make the community work for you, and giving examples of advertising successes and failures.

Jeff Bates

SourceForge, Inc

Jeff Bates brings many years of strategic management and editorial leadership to SourceForge. As Vice President of Editorial Operations and Executive Editor of Slashdot, Bates is responsible for driving new site and product development, and, manages strategic story editing and placement for the leading tech news site, Slashdot. While at Slashdot, Bates has been responsible for several industry awards including a Webby People’s Voice Award for Community, as well as Yahoo!’s “Top 100” Best of the Internet Award. Slashdot has also been cited by The Washington Post, TIME, USA Today, Rolling Stone, Fortune, Business Week, and Forbes as one of the most innovative and important sites for the technical community.