Mobile 2.0

Mobile technology is poised to revolutionize how we gather information. Already today mobile technology can display information and services relevant to the user’s physical location and activities, creating a whole new world of interaction possibilities. By 2010 half the population of the planet will have access to the Internet through a mobile device, making the mobile web an essential part of our lives. Yet the mobile industry has few if any resources to help would-be mobile developers from diving in other than applied experience from within the industry.

This workshop will be a comprehensive and in-depth tutorial on not only designing and developing mobile web sites from concept to completion, but also how to integrate mobile technology into desktop web sites and web applications. Participants will walk away from this workshop with a firm understanding of the mobile ecosystem, how to develop an integrated mobile web strategy, mobile design and development principles and best practices, and most importantly, practical techniques and information to start creating mobile web sites.

Who is this workshop for?

This workshop is perfect for anyone wanting to get into the mobile Web. Web designers, web developers, information architects, product managers, usability professionals, content publishers, essentially anyone with a web site will benefit from the content covered. A basic knowledge of how to code XHTML markup by hand will be helpful, but not required.

What are the learning outcomes?

• assess the value of the mobile Web for your business
• plan your own mobile Web strategy
• integrate web and mobile technologies
• employ mobile web design principles
• apply mobile development practices
• implement mobile standards and best practices
• create a mobile information architecture
• analyze content adaptation strategies
• understand location-based services
• understand messaging services
• plan for more advanced devices such as the iPhone and Android