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Niche Online Social Networks FTW

Lee Bryant (Headshift)
11:10 Wednesday, 22-10-2008
Location: B8-9

Through our social media practice, my team have been involved in developing online social networks for a range of international media, companies, and networks; but often the best learning emerge from applying our ideas and tools to the needs of small, sometimes tiny, intimate online social networks.

This talk will provide brief case studies, warts and all, from three projects:

  • Green thing—the cheeky, pioneering Green behavior change social network
  • The Frontline Club—a London club for international frontline journalists, for whom we are launching an innovative mashup of public services to create an online support service
  • Mentornet—a learning community for Australian women entrepreneurs

This will include technology choices, using public services and APIs, engagement tips, and design patterns for intimate networks.

Presentation

Photo of Lee Bryant

Lee Bryant

Headshift

I am a co-founder and Director of Headshift, a 30-person enterprise social computing consultancy that has pioneered the deployment of social tools inside the firewall. We do equal amounts of strategy consulting, integration and development and also engagement work.

Headshift works with top 10 global law firms, professional services firms and large corporations. In the media sector, we work with well known newspapers and organisations such as the BBC and Channel 4. We are also known for innovative work in our health, education and public sector practices.

I have an enduring passion for the empowering potential of the internet, and am committed to using this to humanise business practice. I am a board member of Involve, a UK charity set up to explore new forms of public participation, and an adviser to several other social enterprises.