Location-based Mobile Ad: A Lesson From Japan

Target audience: Business/Web Strategists, Marketing professionals and other professionals who are interested in taking part in the mobile ecosystem.

As the forefront runner with significant accomplishment in Japan, we would like to share the lessons we learned on location-targeted mobile advertising from our experience in the Japanese market, which we think would also be informative for the Western audience.

We intend to cover the following topics:

• Japanese mobile web/application market overview
• The ecosystem inside the Japanese mobile market: Mobile advertising, Content/App subscription, etc.
• Our world’s first location-targeted mobile advertising platform “AdLocal”: Its applications and performance.
• Case studies of our customers (mobile advertisers and publishers).
• How we can deliver AdLocal service to European customers and potential partners.

Introduction of Cirius Technologies and AdLocal platform

Cirius Technologies developed a location-targeted mobile advertising platform called “AdLocal”, and started an operation of the mobile advertising network using the AdLocal platform in the Japanese market in 2006. One of AdLocal’s unique aspects is that advertisers bid on “target locations” instead of “keywords”. (Note that most of what is known as “location-targeted advertising” is merely a “geographic keyword-targeted advertising”.)

We would like to share our knowledge with those who can benefit from it, including interactive agencies, mobile application developers and mobile content publishers.