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Download the Web 2.0 Expo Europe Sponsor/Exhibitor Prospectus

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mbalthazor@techweb.com

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Have a suggestion for a speaker or topic at Web 2.0 Expo Europe? Send an email to: eu-idea@web2expo.com

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maureen@oreilly.com

or

Natalia Wodecki
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Contact Us

View a complete list of Web 2.0 Expo Europe contacts.

Social Gaming in Virtual Worlds

Mattias Miksche (Stardoll)
16:35 Wednesday, 22-10-2008
Location: B8-9

This panel will explore the current state and future of virtual worlds as both vibrant community-driven online gaming experiences and effective marketing platforms. How can virtual worlds reach their targeted demographics? How can virtual worlds and brands team up to successfully engage consumers? In what ways do the behaviors and activities of members of traditional virtual worlds compare with other social games? How is a marketer to know which communities have staying power? What opportunities do virtual worlds offer your brand? How can you utilize creative advertising campaigns and build strong online communities?

Mattias Miksche

Stardoll

Mattias Miksche is the CEO and co-founder of Stardoll, an international fashion & entertainment community for teen and tween girls that attracts over 8 million unique users every month.

Prior to Stardoll, he founded Scandinavian online DVD rental company Boxman and merged it 2005 with U.K-based Lovefilm to form Europe’s largest DVD rental & movie download company.

Prior to Boxman.com, Miksche was one of the original European founders of ETRADE Financial from 1998 to 2002, leaving as the CEO of ETRADE Germany.

Miksche holds an Master’s degree in Business Administration from the Stockholm School of Economics and attended The Anderson Graduate School of Management at UCLA.