Today's burgeoning software marketplace presents incredible opportunities for forward-thinking companies and, now, the Sun Startup Essentials program helps get young companies off the ground with an industry-leading, standards-based infrastructure to drive your "Web 2.0" efforts forward. This talk will cover how to leverage groundbreaking Sun technologies to build out your next-generation web solutions -- and how to get these technologies and services either free or at such steeply discounted prices that even a startup can afford.