There is an exciting new class of application that incorporates great design and an outside-the-browser experience to appeal to end users. Rich Internet Applications (RIA) take many forms and RIAs on the desktop include exciting technologies like Adobe's Apollo and Windows Presentation Foundation. Experience is the name of the game and by breaking out of the browser you have total control over the experience. Come listen to developers who are using these technologies talk about why they went beyond the browser and how it helps them attract and keep users.