Workshop

Web 2.0 as a UI Paradigm: Design and Development

Roger Billerey-Mosier, Software Developer, Trulia, Inc.
Ryan Campbell, Co-founder, Infinity Box, Inc

Track: Design and User Experience
Date: Sunday, April 15
Time: 2:00pm - 5:00pm
Location: 2003

RIAs are client/server apps that run in your browser but with desktop-like capabilities. They give users the benefits of customizable interfaces, instant feedback (no reload), and apparent performance gains (smaller chunks of the page can be generated and loaded faster than the whole page). But they come at significant costs: good old HTML and JavaScript were never really designed to do this. Flash, Java, and desktop programs are viable alternatives, but they also carry performance and usability baggage, like slow load times, loss of layout flexibility, none of the search engine optimization afforded by HTML, and non-standard widgets.

Task-focused UIs emphasize the user's core task and enable non-core tasks to be performed transparently, without losing the main focus. When shopping for houses or CDs, looking at the product listing is core, and logging in or out, putting items in your cart, or emailing friends item descriptions are non-core tasks that should be enabled transparently.

This presentation surveys the landscape of RIAs, discusses pros and cons of available RIA platforms, and delves into the technical issues involved in writing AJAX/DHTML applications and designing task-focused user interfaces with RIA characteristics.

SPONSORS

Diamond Sponsor

  • Etelos

Platinum Sponsors

  • Adobe Systems, Inc.
  • AOL
  • Coghead
  • Cognizant
  • WebEx

Gold Sponsors

  • Amazon Web Services
  • Ask
  • Cambrian House
  • Citrix Systems
  • Curl
  • eBay
  • Fast Search
  • Google
  • Hinchcliffe & Company
  • IBM
  • Impetus
  • Intel
  • Nokia Nseries
  • PayPal
  • Vidoop
  • Web2corp
  • Yahoo!

Silver Sponsors

  • Coradiant
  • Dapper
  • Denodo
  • effective UI
  • Egnyte
  • eSnips
  • Fatdoor
  • Fotango
  • JackBe
  • Juniper Networks
  • Kapow Technologies
  • Layered Technologies, Inc.
  • LongJump
  • Microsoft
  • MindTouch
  • n software
  • Octopz
  • OrangeHRM
  • Radialpoint
  • Reply
  • Salesforce.com
  • Socialtext
  • Sonnenschein Venture Technology Group
  • StrikeIron
  • Sun Microsystems
  • Tellme
  • ThinkFree
  • Venyo
  • ZCubes
  • Zoho

Launch Pad Sponsors

  • O'Reilly Alpha Tech Ventures
  • Startup Capital

Media Partners

  • ACM Queue
  • Blogher
  • Business Management
  • Dr. Dobb's Journal
  • Entrepreneur
  • Fast Company
  • Federated Media
  • Information Week
  • InfoWorld
  • ITtoolbox
  • MSDN
  • Network Computing
  • Nikkei Net
  • Online Publishers Association
  • Red Herring
  • Revenue Magazine
  • Technology Review
  • Topix.net
  • Wall Street & Technology
  • Webware
  • Wired Magazine

CONTACTS

Sponsors & Exhibitors
For information on exhibition and sponsorship opportunities, contact Paige Finkelman at

Press and Media
For media-related inquiries, contact Dawn Applegate at

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