This panel session will cover the latest emerging trends and techniques in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The panel will discuss a variety of topics for optimizing search-based marketing, such as natural search tips, SEM and paid inclusion, sitemap standards, syndication via Google Base, microformats, tagging, social media optimization, long tail optimization, blogging and blog PR, and personalized search, among others. Note: Attendees interested in this topic may also wish to participate in the workshop on Introduction to SEO & SEM.