This workshop will cover the basic fundamentals of search engine marketing (SEM) and search engine optimization (SEO). Find out how to generate both free and paid traffic to your web sites, and when one is more effective than the other. Learn techniques for constructing highly visible web sites and content that can be found and crawled easily by all the major search engines. Discover what keywords your competitors are bidding on, and whether they're getting more out of search than you are.